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Rekindle Story

About Rekindle

Rekindle is an online store selling beautiful high end and designer preloved children's clothes and a resale disruptor on a mission to change the way you think about children's clothes!

Our mission is to inspire a generation to consume with care by creating a preloved children's clothing movement. We seek to change and challenge consumer behaviours and attitudes towards children's clothing, the preloved market, and raise awareness of the financial, environmental and ethical value of the pre-loved clothes.

We promote 'kindness to your pocket and planet' by extending the life of clothing and providing a platform for families to make and save money. Our customers save up to 90% of RRP and consignors make between 20% - 60% of resell price.

We Strive to:

- Help busy parents declutter their kids' wardrobes - we do the hard work for you
- Help families make and save money
- Make high quality and designer brands affordable for all
- Extend the life of clothing and reduce clothing waste into landfill

About our CEOs

CEOs Ingrid and Katie marry together a passion for circular fashion and environmental sustainability and combine backgrounds in business, tech, teaching, environmental education, wellbeing, social entrepreneurship and a change-making.

Since 2013 Ingrid has been running one of North West London's leading preloved children's markets. In 2015 she launched the award winning My Kids' Wardrobe, one of the UK's first preloved children's clothing consignment stores. Previously a secondary school teach and IT specialist, originally from Bogota Colombia, she has been an early adopter and pioneer with the UK's preloved children clothing sector for 6 years.

Katie joined Ingrid at the end of 2018 to jointly relaunch My Kids' Wardrobe as Rekindle. Katie brings a diverse business background, including early career in human development and poverty reduction and over a decade in business development, start-up, social enterprise and higher education. She is the founder of nature connection social enterprise Forest&Family and the well being retreat Samyama Fitness.

"As a mum of three kids I have always sought out high quality, practical and fashionable clothing without breaking my wallet. Before starting the preloved business this was difficult! Online auctions and buying through Facebook were risky as often I got stuck with items that were not as described or poor quality. With 6 years experience I realise now that I was an early adopter for what is set to become a much bigger movement and the launch of Rekindle represents the excitement I feel for that".

Ingrid Mahdi, CEO & Founder

"Ingrid and I have a shared passion for slow consumption, environmental education and business. And of course clothes I grew up wearing beautiful preloved clothing thanks to thrifty fashion conscious mum and a love for preloved has always been with me, especially now I have my own family.  Having such a varied background has taught me a lot of lessons that I now use as an entrepreneur. Least of all, that doing meaningful work is the type of work where one day you wake up and realise you are no-longer needed. That's the vision for Rekindle".

Katie Mills, CEO & Co-Founder